The company started to expand in new frontiers of the doll industry. In 1971 LEGO begun to target ladies with the release of furniture pieces and dollhouses; in 1974 this introduced it is first individuals figures, called Minifigures; and 1979 this expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements aimed toward young girls. This period also saw the creation of a management structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing strategies.
The 1972s also saw the introduction of a system that allowed customers to decide on certain stones they needed to purchase and make their own products, rather than acquire pre-made systems; this is popular with adults, as well as children. In the same decade, Seglar branched away into middle ages territory when using the Castle theme, and in 1980 the company added https://lego-x.com/2021/07/05/generated-post their first educate sets to its collection.
In 1989 Lego introduced the Pirate subject, and with it an array of pirate delivers, wilderness islands and treasure. The organization also extended its assortment of facial expressions, adding beards, eye areas and lip stick in addition to the standard two eye and smile. Some old Lego hobbyists resented these kinds of changes, choosing the more straightforward faces of earlier styles.
As Seglar expanded into a huge international corporation, completely to find ways to satisfy the needs of their big name customers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster shipment times. To keep up with these demands, the company did start to reduce total production moment for new products by causing more make use of computerized assembly systems.